Love Yourself 承 'Her' is the first album to be released since BTS revealed their new "brand identity" on July 4, 2017, complete with a new, simplified logo and an alternative English name, "Beyond the Scene". Promotions for the "Love Yourself" era began on August 10 with a series of posters that teased a set of dramatic short films or "highlight reels" that were released over four days starting on August 15. On August 21, 2017, it was revealed that BTS was in preparation for a new mini-album to be released on September 18th, which was later confirmed by Big Hit Entertainment. Prior to release, the album was reported to portray the stories of "young adults who fall in love". On September 4, BTS released a comeback trailer featuring "Serendipity", the intro track from the album. Recorded as a solo by member Jimin, the "chill-out urban track" was noted for its "mystic vocals and characterful lyrics." Two days later, Big Hit posted concept photos for all four versions of the album on the label's official Twitter account. The tracklist was posted on September 12 and two teasers for lead single "DNA" were released on September 14 and 15. On September 18, the album was released alongside the music video for its title track, "DNA".