"Boy with Luv" (Korean title: 작은 것들을 위한 시; RR: Jageun geotdeureul wihan si, lit. A Poem for Small Things) is a song by South Korean boy band BTS featuring American singer Halsey from BTS' EP Map of the Soul: Persona. It was released with the EP on April 12, 2019, by Big Hit Entertainment. The video for the song was released on April 12, 2019. It is the most viewed online music video in 24 hours, with over 78 million views in its first day of release.
The video for the song was released on April 12, 2019. It simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 3 million likes in 2 hours and 74.6 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after its release. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately one day and 10 hours, beating the record set by Korean girl group Blackpink with "Kill This Love" a week earlier.The director of the music video was YongSeok Choi from Lumpens, with Guzza, Jihye Yoon, & HyeJeong Park serving as assistant directors. The Director of Photography was HyunWoo Nam of GDW, Gaffer was HyunSuk Song of Real lighting, and the Art Director was JinSil Park & BoNa Kim of MU:E. The Assistant Art Team consisted of YeMin Ahn, lee hyun seoung, and GyuHee Kim of MU:E. The Art PD was il ho heo, Techno Crane by Haksong Lee of Service Vision, & Show Light by SungKeun Ma of A&T light. The Visual Creative consisted of Kim Sung Hyun, Lee Sun Kyoung, Kim Ga Eun, & Lee Hye Ri. The Performance Directing was done by Son Sungdeuk, Lee Byungeun, & Lee Doohwan. The Artist Management was done by Kim Shin Gyu, Kim Se Jin, Kim Dae Young, Kim Su Bin, Bang Min Wook, Lee Jung Min, An Da Sol, Park Jun Tae.