Lee Soo-Man, the general producer of SM Entertainment, announced 5 new projects for this year and introduced the companys new rookie group at the presentation show, SM TOWN: New Culture Technology, 2016, which was held at SMtown COEX Artium, Seoul Gangnam, in the afternoon of 27th.It was the first time that the head of domestic corporation introduced rookie in front of the press by himself. He started the announcement with saying, “SM will begin the final level of 3 stages of Hallyu, which we have dreamed of for a long time.” He continued, “The simple export for the first, collaboration work with local companies as the second, and finally, we reached at the last stage, instructing the local people in SMs cultural technology.” The main theme was NCT, New Culture Technology, on the day. Lee has asserted CT, Culture Technology, development since he founded SM Ent. in 1995. NCT can be considered as the evolved version of CT.
NCT (Hangul: 엔시티; acronym for Neo Culture Technology) is a K-pop boy group produced by S.M. Entertainment.They are named after the Hallyu localization project Neo Culture Technology, a term coined by S.M. founder Lee Soo-man to describe the group's concept of having an unlimited number of members divided into multiple sub-units based in various cities worldwide.The group's six-member main unit NCT U made their debut on April 2016 with the singles "The 7th Sense" and "Without You." NCT 127, a seven-member unit based in Seoul, debuted on July 2016 with "Fire Truck". A third unit is scheduled for Tokyo, with subsequent units expected to debut in Beijing and Shanghai.