Experience New Zealand's Visual and do not have the prettiest man reading surname Korea top one percent success was obtained while the trial of the 10 players steal ladies and know-how as a real ' girlie man ' through the growing up process showing mate success white paper drama.
Dokgo Ma-te (Jang Keun-suk) is a pretty boy. His mother dies without giving him the password to meet his father, who he never knew. Ma-te's mother gives it instead to Hong Yoo-ra (Han Chae-young), an ex-heiress who was once the daughter-in-law of a wealthy family.
A family that she thinks Ma-te's father is the chairman of. Yoo-ra promises to give him the password if he conquers several women and learns valuable lessons from each of them so as to conquer Na Hong-ran, Yoo-ra's ex mother-in-law and the Chairman Park Ki-suk's wife, who is evil and ruthless. But then Kim Bo-tong (IU), an ordinary girl from a poor background.
She has had a huge crush on him since high school and is willing to do anything to help him succeed. Despite himself, Ma-te falls for Bo-tong. But Choi David (Lee Jang-woo), who is also the Chairman's secret son and is like the male Bo-tong, falls for her too.